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Marna Shillman
Advanced Energy Industries, Inc.
Angie Kellen

Advanced Energy® Upgrades German-Language Website, Improving Resources for European Customers


German-language website offers tailored content to registered users


Filderstadt, Germany, Aug. 29, 2007—Advanced Energy Industries, Inc. (NasdaqGM: AEIS) today announced a significant enhancement to its German website, The upgraded site helps customers find up-to-the-minute product, support, applications and corporate information from Advanced Energy. Driven by analytics and best practices, the site includes exclusive content for registered users. The improved German site marks another step in a corporate-wide program to upgrade web-based content, projects and services to AE®’s customers worldwide.
German-speaking customers can register on the new website and subsequently opt-in via e-mail to receive targeted content. Customers who opted-in via AE’s English or Taiwanese sites received the Sputter SpotlightSM and the FPD FocusSM e-newsletters earlier this year. In addition to application-specific newsletters, registered users can also subscribe to product demonstrations and technology and market-specific announcements.
"Our corporate objective is to deliver value-added, customer-focused solutions—with velocity, quality and precision," noted Dr. Hans Betz, president and CEO of AE. "Our ability to listen to and converse with our global customers on the web—in the appropriate languages—accelerates our ability to help our customers."
"We know that our customers’ time is valuable," noted Bruno Doetsch, vice president, international sales. "In addition to quality content, we now offer customers a convenient way to exchange information via our website and the ability to choose content that is of special interest."
The updated German-language site complements AE’s websites in English, Traditional Chinese and Japanese. All AE websites will be continually refined and personalized to improve the customer’s experience. To fulfill its promise to upgrade web-based content and services to customers worldwide, AE plans to launch Korean-language and Simplified Chinese-language sites. So far this year, AE has launched its Traditional-Chinese website and has upgraded the Japanese and German sites.
About Advanced Energy
Advanced Energy is a global leader in innovative power and control technologies for high-growth, thin-film manufacturing and solar power generation. Specifically, AE targets semiconductors, solar cells, flat panel displays, data storage products, architectural glass, solar grid-tie inverters and other advanced applications.
AE’s product portfolio includes precise, flexible power systems; reliable gas and liquid flow-management systems; accurate thermal instruments; and global support services. Leveraging this focused product portfolio and technology leadership, AE creates solutions that maximize process impact, improve productivity and lower cost of ownership for its customers, including original equipment manufacturers (OEMs) and end users around the world.
AE operates in regional centers in North America, Asia and Europe and offers global sales and support through direct offices, representatives and distributors. Founded in 1981, AE is a publicly held company traded on the Nasdaq Global Market under the symbol AEIS. For more information, go to
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Advanced Energy® and AE® are trademarks of Advanced Energy Industries, Inc.